Some ideas are just too good to turn over to clients.
That was the thinking at Wolf-gang & Associates, a 5-year-old promotions agency in St. Louis. Its idea was a transparent glycerine body soap in which dissolvable corporate logos could be embedded. Created as a promotional tool by Donna Wolfersberger, Wolf-gang’s president, and her husband, Bob, the final product was so good that the agency decided to market it itself under the brand name LogoSoap.
The agency was hawking its invention last week at the National Premium Incentive Show in Chicago.
“How would you like to put your logo in a place where your customers are guaranteed to see it every single day-even several times each day?” asked trade materials for LogoSoap. “It’s an excellent way to ‘say it all’ to your clients and customers.”
-Scott Hume
Yet Another Ad Medium Is Born
