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The Martin Agency’s new branding campaign for the Yellow Pages Publisher’s Association positions the familiar book as a powerful and strategic media buy.
“We want to make sure media decision makers factor in the power of the Yellow Pages when they plan their spending,” said John A. Greco, president and chief executive officer of the association.
The Richmond, Va., agency’s print advertising, which is appearing in trade magazines such as Adweek, Brandweek, Mediaweek, Brand Marketing and Agency, broke last week.
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