The Year in Creativity: 24 Trends That Drove Some of the Best Advertising in 2015

Gender identity, outdoor tech, anti-endorsers and much more

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As 2015 comes to a close, we've picked our Ads of the Year, including Geico's "Unskippable" at No. 1. And now it's time to look at the trends that informed some of the year's most creative work. In no particular order:


Powerful Women

If 2014's female empowerment ads were all about what it means to be beautiful, 2015's were about what it means to be strong. Serena Williams and Ronda Rousey were among the year's most buzzed-about athletes (Rousey even turned Carl's Jr.'s



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