The Year in Creativity: 24 Trends That Drove Some of the Best Advertising in 2015

Gender identity, outdoor tech, anti-endorsers and much more

As 2015 comes to a close, we've picked our Ads of the Year, including Geico's "Unskippable" at No. 1. And now it's time to look at the trends that informed some of the year's most creative work. In no particular order: