Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Visa USA kicks off a New York-centric marketing effort this week with a TV spot featuring New York Yankees owner George Steinbrenner and shortstop Derek Jeter. The 30-second ad, from BBDO in New York, makes light of a fracas earlier this spring in which the owner criticized the partying ways of his star player.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in