Yankee Doodle Dreary

The Dow Jones industrial average posted modest gains on Friday but ended down 67 points, finishing the shortened holiday week at 10,213. In Friday trading, General Electric provided a boost when its second-quarter results beat forecasts. Investors remained jittery as they looked forward to a new round of earnings reports this week, when they begin in earnest. In ad-related stock news, Grey Global Group, which is considering a possible sale, saw its share price fluctuate between $940 and $965 throughout the week, closing Friday at $949.97. On the Big Board, Omnicom shares fell sharply during the week, dropping 4.1 percent to close at $69.93 (see Hotlines). IPG’s stock price ended down 0.2 percent to $13.08. WPP, trading as American Depository Receipts on the Nasdaq, declined 3.2 percent to finish at $49.07.