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LOS ANGELES Yahoo! is looking to launch new programming with Rocket Science Laboratories.
The Web behemoth has signed the production company to a nonexclusive first-look deal. Rocket Science, best known for some of Fox’s racier entries in the reality genre, including Temptation Island and Joe Millionaire, exited an exclusive overall production deal with the network last year.
The enlisting of Rocket Science represents an increasingly rare connection forged by Yahoo! with a Hollywood entity. The company brought in former ABC Entertainment chief Lloyd Braun in 2004 to create a presence for original programming on the portal, but even before Braun’s ouster in late 2006, Yahoo! had shifted its energies elsewhere.
Yahoo!
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