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It’s not uncommon for a publisher of a print magazine to give advertisers a heads up about upcoming themed editorial sections, but that’s still an unusual practice for an online-only site.
But Yahoo’s Shine, an online hub aimed at women between 25 and 55, has had some success drawing marketers to be exclusive advertisers for online “channels.”
In February, Walmart signed up for a channel called Make Home a Haven, and Procter & Gamble has sponsored other sections.
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