Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Yahoo! said Monday that it plans to buy Overture, a provider of pay-for-performance search to Web sites, in a stock and cash transaction valued at $1.63 billion.
The deal, subject to regulatory and shareholder approval, calls for Sunnyvale, Calif.-based Yahoo! to offer 0.61 shares of its common stock and $4.75 in cash for each outstanding common share of Overture.
The acquisition advances Yahoo!’s objective of becoming a leading search provider, combining assets capable of generating, distributing and monetizing search results.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in