Online video has long held the promise of a richer ad experience, and it is coming of age, as Web publishers churn out streaming video with an eye toward capturing more TV brand-advertising dollars.
Yahoo! and Microsoft’s MSN are betting that streaming-video clips preceded by TV-like ads will wring more money from traditional TV advertisers. Yahoo! signaled its commitment by hiring former ABC Entertainment chairman Lloyd Braun in November to head its media group and signing a lease to house the unit in a sprawling office complex in Santa Monica, Calif.,
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