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SAN FRANCISCO Fifty available singles, including one perched high above Sunset Boulevard on a billboard, are part of a new Yahoo! Personals online campaign, “Project: Real People,” which launched today.
The campaign features 50 “real” people, not models, who are currently using Yahoo! Personals for dating. Los Angeles single Julie Koehnen, 39, is living—and dating via Yahoo! Personals—on the billboard for three days, starting today.
Both marketers and consumers in focus groups, who voiced their opinions “loud and clear,” shaped the in-house campaign said Cricket Wardein, director of marketing for Yahoo! Personals.
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