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NEW YORK – Looking to solidify its position as a family vacation motel, Days Inn has invited The Flintstones to check in for a two-year stay. The 1,425-unit hotel chain has signed an agreement with Turner Home Entertainment that gives the chain rights to use ‘the modern stone-age family’ in advertising and promotions for two years.
Days Inn will sell Flintstones paraphernalia in lobbies and eventually put the Hanna-Barbera characters in all its ads.
‘Everybody has gone after the family vacation segment with promotions here or there,’ said president and coo John Russell.
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