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Hasbro announced on Thursday that it hired Jamie Gutfreund, the global chief marketing officer of Wunderman Thompson, as its first chief consumer experience officer.
The WPP agency formed through last year’s merger of Wunderman and J. Walter Thompson declined to comment. Gutfreund will be based out of Hasbro’s corporate headquarters in Pawtucket, Rhode Island. She is set to join the toymaker on April 15 and will report to John Frascotti, president and chief operating officer.
Gutfreund did not immediately respond to a request for comment when contacted directly.
“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns and proprietary research,” Frascotti said in a statement.
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