Wunderman Promotes Ryan

During her 13 years in the telemarketing operation of Wunderman New York, Ellen Ryan has earned a reputation as an able trainer and motivator. Now she will use these skills to tie in other disciplines in her new role at the agency, evp, director of integrated services.

Ryan, 42, will train teams within the interactive, promotions, database and telemarketing units to work together to deliver a consistent message for clients. Overseeing a staff of about 75, she reports to Barry Kessel, Wunderman New York president and CEO.

Ryan formerly was evp, managing director of customer dialogue, running the agency’s telemarketing operations. In her new role, the heads of the other three disciplines report to her. Previously, they reported to David Sable, who in March was promoted from president and CEO of Wunderman New York to vice chairman of worldwide operations.

Ryan joined the WPP shop in 1990 to launch the telemarketing practice, building 25 call centers. “Most people think of telemarketing as people calling you during dinner,” Ryan said. “A lot of people don’t know how to leverage that channel to advance their marketing goals.”

Kessel praised Ryan’s ability to train and motivate her call-center staff to increase phone order sizes and close rates. “She’s the poster child for running a call center effectively,” said Kessel.

During her tenure at Wunderman, Ryan has worked on campaigns for clients including IBM, Sony, AT&T, Citibank and Pfizer. She began her career at Trendsaction Marketing in Westbury, N.Y., after graduating with a communications degree from State University of New York at Oswego.

Outside work, Ryan relishes gardening at her Long Island home and going to the beach. “I need the balance,” she said. “It’s too stressful an environment to not have a relaxing life outside of work.” —KRISTEN ROUNTREE