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NEW YORK The Wall Street Journal Online has begun to offer an ad-supported central location where visitors can view video, with Sun Microsystems as one of its first sponsors.
Powered by the Platform media publishing system, the video center includes analysis from WSJ reporters and breaking news and information from partners, such as CNBC. It is linked from relevant articles and prominent positions, like the home page.
The new feature helps to “better serve the increasing demand among advertisers to run video-based advertising online,” said Randy Kilgore, vice president of advertising at New York-based WSJ.com,
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