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NEW YORK Wrigley Co. has placed its Hispanic advertising account into review.
Requests for proposals were sent out last week by the Chicago-based company’s procurement department to an undetermined number of ad agencies, sources said.
Incumbent Lapiz (a unit of Leo Burnett in Chicago) would not comment on whether it would defend the account, which has been on the shop’s roster since 2001.
According to the RFP, a decision is expected in early September.
The review includes all U.S.
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