Mariana Lemann/marketing Y Medios

Target Engages Grupo Gallegos for Projects

NEW YORK Grupo Gallegos said it has been selected by to handle the retailer’s Hispanic online initiatives.The Long Beach, Calif.-based agency will oversee strategic planning, positioning, creative development and […]

Ford Speaks ‘Spanglish’ for Edge SUV

NEW YORK “Temptation,” a 30-second TV spot crafted by Zubi Advertising for the new Ford Edge SUV, will debut on Hispanic television networks on Dec. 24. But the twist is […]

Firefly Joins San Jose Network

NEW YORK Firefly has joined Chicago-based marketing communications group the San Jose Network, adding entertainment expertise and creative experience to its overall service offering.Miami-based Firefly was launched in September.San Jose […]

Mexico’s ‘Kena’ Readies U.S. Launch

NEW YORK Megazines Publications and Mexico-based Grupo Editorial Armonia next year will launch a U.S. Hispanic version of 30-year-old Mexican women’s title Kena.Kena‘s first bimonthly U.S. issue, produced by a […]

Prado Launches FireFly

NEW YORK Hector Prado, co-founder of advertising agency The Lab, has parted ways with partner Pablo Trench to launch his own company, FireFly. The Colombia-born creative said FireFly actually started […]

Corona Mulls 4 Hispanic Shops

NEW YORK Constellation Brands, the U.S.-based company that holds the distribution rights for Mexican beer Corona, is poised to select an agency to handle advertising aimed at Hispanics for its […]

Wrigley Taps Bravo for Hispanic

NEW YORK The Wm. Wrigley Jr. Co. has selected The Bravo Group as its lead Hispanic agency following a review. The New York-based WPP Group shop will develop creative and […]

Wing Latino Wins Goya

NEW YORK Wing Latino will handle creative and media duties for Goya Foods for both the Hispanic and general markets, the shop said today.The assignment followed a three-month review, said […]

Former Wing Latino ECD Opens Shop

NEW YORK Roberto Alcazar, former executive creative director of Grey’s Wing Latino, has launched EO Agency, a company focused on branded entertainment.Alcazar, who in May quit Wing Latino after almost […]

Time Warner Picks Hispanic Shop for L.A.

NEW YORK Grey-owned Hispanic shop Wing Latino confirmed it has been awarded the Time Warner Cable advertising account for the Los Angeles area.Other agencies competing for the account in the […]