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NEW YORK Wing Latino will handle creative and media duties for Goya Foods for both the Hispanic and general markets, the shop said today.
The assignment followed a three-month review, said Jackie Bird, the New York agency’s president and CEO, who declined to disclose the names of other contenders considered by the client.
“The Hispanic market is driving a lot of the trends [in the U.S.], particularly in food. That is the beauty of the assignment,” Bird said.
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