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NEW YORK The Wm. Wrigley Jr. Co. has selected The Bravo Group as its lead Hispanic agency following a review.
The New York-based WPP Group shop will develop creative and promotional marketing programs for Wrigley’s brands.
The review started in June, and the client also considered three other shops in the final round: incumbent Lapiz of Chicago, LatinWorks in Houston and Conill Saatchi & Saatchi, which has offices in New York, Los Angeles and Miami.
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