Wray Ward Laseter Softens United Way's Image

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A new campaign from Wray Ward Laseter for the United Way of Central Carolinas doesthe unexpected: It does not ask for money.

The pro-bono television, print and radio effort, valued at $1 million in production costs and media exposure, focuses on how the charitable organization helps people throughout the year.

“It was important that contributors know their money is achieving positive results in the lives of people in need,” said Diane Wright, vice president of marketing for the Charlotte, N.C.-based

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