Wray Ward Laseter Advances Appleby To President’s Post

In an executive restructuring, Wray Ward Laseter has promoted creative officerJennifer Appleby to president and partner.

“Jennifer has contributed to our 25 percent annual growth over the last five years,” said Jim Laseter, chairman and chief executive officer of the Charlotte, N.C., shop.

Appleby is the agency’s first president from the creative side, according to Laseter.

“What marketing comes down to is the ability to generate creative ideas,” he said. “That’s why we think the leader should be a creative person.”

Appleby will develop conceptual thinking among the departments.

“Our thinking is collaborative,” she said. “It’s how we’ve won a lot of business.”