WPP's 24/7 in CEO Shuffle

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

WPP Group is changing leadership at its 24/7 Real Media unit, with founder and current chairman David Moore returning to the CEO slot.
 
Moore (pictured) replaces Jonathan Hsu, who succeeded Moore as CEO in July 2008. Hsu, a 10-year 24/7 veteran, is departing WPP to serve as CEO of RecycleBank, a company that uses a reward system to encourage environmental activity.
 
WPP bought 24/7 for $649 million in May 2007, signaling a shift in the holding company’s structure to include a broader technology component.
 
24/7 has helped craft the company’s audience-based ad buying trading desk, B3, and it operates...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in