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NEW YORK Bartle Bogle Hegarty’s “Keeping skin amazing” campaign for Unilever’s Vaseline won the Gold Global Effie at the World Effie Awards held Feb. 28-29 in Singapore.
Ogilvy & Mather’s “Pro-Age” campaign for Unilever’s Dove brand took the Silver prize, while JWT’s “Drop a jean size challenge” for Kellogg’s Special K won Bronze honors.
WPP’s Mindshare swept the Global Effies as the winning media partner for all three campaigns. In addition, WPP had the most winners of any holding company with five.
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