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NEW YORK A day of celebration within WPP Group last week quickly gave way to the cold realities of housing new client HSBC at MindShare, which already works for another financial-services powerhouse, American Express.
MindShare, the lead media shop in WPP’s winning nine-company pitch for HSBC’s $600 million global account, now must find a way to resolve conflict concerns raised by AmEx.
London-based HSBC has no qualms about sharing MindShare, provided different executives work on each account.
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