WPP: First-Half Revenue Down 2 Percent

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK — Worldwide revenue at WPP Group fell 2 percent, to $2.83 billion, in the first half of 2002, compared to the same period last year. WPP attributed the decline to “difficult economic conditions, particularly in the U.S.”

Indeed, in the first six months of 2002, revenue fell 6 percent in North America, which supplies about 45 percent of the company’s total revenue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in