WPP and Shine Entertainment Launch Shine:M

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LOS ANGELES — WPP global media networks MindShare and The Media Edge have entered into a joint venture with English TV and film production company Shine Entertainment to develop and sponsor creative content. The new global company, called Shine:M, will create and market ad-supported programming. Shine:M will be led by David Pemsel, managing director, and Andrew Hill, planning director.

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