Brand Marketing‘Wow! Wow! Wubbzy!’ Attacks Supermarket AisleBy Kenneth Hein|June 24, 2009ShareBy Kenneth Hein|June 24, 2009Share When grocery shopping it will be hard to miss Wow! Wow! Wubbzy! The Emmy-Award winning animated kids series has signed cross-promotional deals with Minute Rice, On-Cor Frozen Foods, The Joy Cone Company, Darling Clementines and Jolly Time Pop Corn.Minute Rice will promote the series on three million packages through October. It will dangle a $3 mail-in rebate for the purchase of any Wow! Wow! Wubbzy! DVD and 14 oz. box of rice.On-Cor frozen foods will also be promoting a $3 rebate offer, with the purchase of a DVD and two family-size entrees, from Oct. 11 through December. It will be advertised via a freestanding insert hitting 23 million households. From Nov. 2009 to Feb. 2010, consumers will also have an opportunity for a $3 mail-in rebate when purchasing a DVD 5-lb. bag or 2- or 3-lb. bag of Darling Clementines fruits.Through September, consumers who buy a DVD and select Joy Cone products can receive a free plush toy. And, in conjunction with participating Meijer stores, consumers who purchase a DVD can get free Jolly Time Pop Corn through September.Of the array of packaged goods deals, Julie Cartwright, senior vice president of brand marketing at Anchor Bay Entertainment said in a statement, “Each one [of the companies] is tops in their field and will help augment the fun and relatable qualities of Wubbzy among children and families all across the country.” Anchor Bay, a division of Star z Media, LLC, distributes Wow! Wow! Wubbzy! on DVD. Adweek Adweek