Wow Factor About To Spike For Ads In Online Games

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The upcoming “live” model for ads in online videogames is expected to accelerate a market that is already moving briskly. And agencies are looking to capitalize: WPP Group’s Young & Rubicam launched a gaming unit this month, and others plan to follow suit, sources said.

“The sky’s the limit,” said Nicholas Longano, president of L.A.

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