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The first truly global brand was Y2K, according to Tim Love, managing partner of Saatchi & Saatchi in New York.

This and other kernels of wisdom on topics ranging from the Internet to the importance of teamwork are spouted by top ad executives in the new tome Leading Advertisers, part of Aspatore Books’ Inside the Minds series.

The book, which debuted this month, has 10 sections—each written by an ad executive.

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