WORD-OF-MOUTH

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Chins—yes, chins—expound on Crunch Fitness and some of its new classes in a new TV campaign by DiMassimo Brand Advertising.

Nine 15- and 30-second spots, featuring up side-down chins decorated with taped-on “eyes” and “hair” (well, actually an actor’s goatee) began rolling out last week. Each chin appears on a hand-drawn background of life at Crunch gyms.

One ad details the yoga classes one can take.

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