Woods-Unilever Pact




Golf Ace Signs Product Development Deal
NEW YORK–Tiger Woods has inked another seven-figure deal, signing on to develop personal care products for Unilever.
A testimony to Wood’s drawing power, the deal does not grant Unilever traditional endorsement rights, but rather the exclusive option to explore and develop fragrance and other personal care products with Woods for the remainder of this year.
If the effort proves successful, the target date for any Woods personal care products hitting the market would be the fourth quarter of 1999, according to one source. Another source said the deal was in the “$1.5 million ballpark,” before any specific product endorsements are signed.
Creating advertising for a Tiger Woods line of products could be a plum assignment for an agency. Unilever’s main shops are J. Walter Thompson, Ogilvy & Mather and Ammirati Puris Lintas, all in New York.
It is believed that Thompson, which handles Unilever’s Helene Curtis division, is already involved in the discussions at some level. The agency would not comment.
Unilever spent more than $415 million on media in the health and beauty aid category in the U.S. last year, according to Competitive Media Reporting. Its top personal care brands include Lever 2000 and Sauve. It also markets Brut and Degree deodorants and the Vaseline and Pond’s skin care lines. –with Hank Ki