Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, FRANCE They make up to 80 percent of all purchasing decisions, which these days include buying booze, condoms and guns, but are women buying your ad messages?
That question was raised on Wednesday at the International Advertising Festival here during “Miss Understood,” a provocative seminar presented to a packed auditorium by Publicis’ Leo Burnett CEO Linda Wolf and chairman and chief creative officer Cheryl Berman. According to research gleaned by the agency from “girlfriend groups” around the world, the answer is a resounding no.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in