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BOSTON The Connecticut Sun women’s professional basketball team has hired Mason & Madison to handle its advertising chores.
“We selected Mason & Madison because of its experience and successful track record in increasing sales by building awareness, excitement and loyalty,” said client general manager Chris Sienko. “They’re a company that understands the connection between consumer emotion and long-term loyalty.”
The New Haven, Conn.-based independent will handle creative and media chores for TV, radio, outdoor and print, and also develop promotions and collateral materials.
“We
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