WNBA Franchise Drafts Mason & Madison

BOSTON The Connecticut Sun women’s professional basketball team has hired Mason & Madison to handle its advertising chores.

“We selected Mason & Madison because of its experience and successful track record in increasing sales by building awareness, excitement and loyalty,” said client general manager Chris Sienko. “They’re a company that understands the connection between consumer emotion and long-term loyalty.”

The New Haven, Conn.-based independent will handle creative and media chores for TV, radio, outdoor and print, and also develop promotions and collateral materials.

“We are eager to help build the team’s awareness and visibility throughout the region,” said agency president Charlie Mason.

Mintz & Hoke, an indie agency in Avon, Conn., previously handled ad chores for the franchise.