W+K12 Names New Co-Directors

NEW YORK Wieden + Kennedy has named creative directors Hal Curtis and Tyler Whisnand co-directors of in-house ad school W+K12.
 
The duo replaces Jelly Helm, who founded the program in 2004. Helm, who has left the agency to pursue other interests, according to the Portland, Ore.-headquartered independent agency, had led the shop’s creative department with Steve Luker for about a year and a half before current executive creative directors Mark Fitzloff and Susan Hoffman assumed that role in July.
 
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