Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Director Neil Tardio Jr. directed what may be the last of independent See:’s commercials for Electronic Arts.
The spot, breaking this week, shows young men carrying Chihuahuas, getting facials and ordering fussy drinks before they’re made macho by EA’s boxing game, “Fight Night Round 2.”
“It was a pretty low-key shoot, with hugs all around at the wrap,” says Gary Rose, partner and executive producer at Go Film, which represents Tardio.
See:, as Odiorne Wilde Narraway, was EA’s original agency until the now $3 billion company, with an estimated global marketing budget of $150 million, outgrew the San Francisco shop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in