With Smirnoff 'On Fire,' Diageo Looks to Launch Even More Beverage Brands

Company president Nuno Teles tells us what's top of mind

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Nuno Teles, president of Diageo Beer Co., sees “unlimited” potential for growth of the company’s beer and spirits brands. Teles says Guinness, first brewed in 1759, is up double digits while Smirnoff, including its line of hard seltzers, is “on fire.”

In the latest episode of Top of Mind, we sat down with Teles to find out what’s brewing (and distilling) at the global beverage powerhouse, as well as his advice for future CMOs and brand leaders.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in