With Michelle Lee at the Helm, Allure Is Blowing Up How Our Culture Defines Beauty

Meet Adweek’s Editor of the Year

Michelle Lee recently made a groundbreaking proclamation that Allure would no longer use the term 'anti-aging.' Photo: Hannah Choi

For generations, products promising to “turn back the clock” have been the bread and butter of the beauty industry. According to a study from Orbis Research, the global anti-aging market was worth $250 billion in 2016, while searching for the term “anti-aging” on Sephora’s website turns up 1,700 results, from the usual serums and creams to anti-aging shampoos, herbal supplements and silk pillowcases.

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.