With a 'Flavor War of Hard Sodas' Afoot, Best Damn Brewing Co. Is Launching a New Campaign

Best Damn Brewing Co. is looking to be the go-to brand for fans of hard sodas and fruit brews and really any flavor bored alcohol consumers might want. To get that message out, the brand, which is owned by Anheuser Busch InBev, tapped creative shop Droga5. On March 6, the company will launch its latest flavor, Best Damn Cream Soda, and a new branding campaign coincides with that release. The cream soda push will serve as a "kind of refresh and offer another flavor in the flavor war of hard sodas," said Kathy Sattler, senior director of Best Damn Brewing Co. "The consumer for this is someone who is really motivated by flavor [and something] new, so we're putting out new versions and new flavors and options for them to choose." Sattler added: "We're building a brand platform. Best Damn is going to have hard sodas, we have fruit brews, and at the end of March, we're going to do a pilot, and we'll have [a hard] sweet tea. So what's very exciting for Anheuser Busch is that we've come across a brand platform that can continuously meet the needs of people looking for a change of pace." [kickout id="1"] The new creative is meant to showcase a "playful brand personality," according to a rep for the brand. "Nowadays it can seem like everyone is pining for the past in one way or another—just think of all the suspenders you see or banjo music and paleo-caveman diets," said Nicholas Bauman, senior copywriter at Droga5. "But the fact that we can go to the corner store and grab a six-pack of hard root beer or cream soda is proof that these are some damn good times, too." Check out two more spots below: [kickout id="2"] [kickout id="3"] CREDITS Client: BEST DAMN Brewing Co./Anheuser-Busch, Inc. Campaign: These are the BEST DAMN times. Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Matt Ian Senior Copywriter: Nicholas Bauman Senior Art Director: Sean Park Copywriter: Kathryn Kvas Art Director: Vignesh Seshadri Chief Creation Officer: Sally-Ann Dale Co-Director of Film Production: Jesse Brihn Co-Director of Film Production: Bryan Litman Senior Producer, Film: Bill Berg Producer, Film: Jacob Vogt Music Supervisor: Ryan Barkan Music Supervisor: Michael Ladman Associate Director, Business Affairs: Librado Sanchez Business Manager, Integrated Production: Grant Thompson Director of Art Production: Cliff Lewis Producer, Art: Frannie Schultz Global Chief Strategy Officer: Jonny Bauer Co-head of Strategy: Harry Román-Torres Strategy Director: Nick Maschmeyer Senior Communications Strategist: Michael Pignone Account Director: Stephanie Thiel Account Manager: Tori Tessalone Senior Project Manager: Joe Watana Project Manager: Tessa Muchura Associate Legal Counsel: Erica Palaia Client: BEST DAMN Brewing Co./Anheuser-Busch, Inc. VP of BEST DAMN Brewing Co.: Rashmi Patel Sr. Director, BEST DAMN Brewing Co.: Kathy Sattler Sr. Associate Brand Manager BEST DAMN Brewing Co.: Marni Baron Sr. Manager, Insights Anheuser-Busch, Inc.: Van Blackwood Production Company: HUNGRY MAN Director: Conor Byrne Managing Partner/Executive Producer: Kevin Byrne Executive Producer/Director of Sales: Dan Duffy Executive Producer: Mino Jarjoura Executive Producer: Caleb Dewart Executive Producer/HOP: Jacki Sextro Producer: Tyler Byrne Production Supervisor: Chad Alburtis Editorial: Cosmostreet Editor: Aaron Langley Editor: Craig Deardorff Assistant Editor: David Otte Executive Producer: Maura Woodward Producer: Luiza Naritomi Post Production: Eight VFX Executive Producer: Alyssa St. Vincent VFX Supervisor: Yannick Leblanc Flame Lead: Luc Job On Set VFX Supervisor: Kathy Siegel VFX Producer: Michael McCarthy VFX Coordinator: Patricia Burgess Color: Aline Sinquin Music: duotone Creative Director: Jack Livesey Executive Producer: Ross Hopman Producer: Giovanni Lobato Sound: duotone audio post Mixer: Andy Green Executive Producer: Greg Tiefenbrun

Brand Marketing

With a 'Flavor War of Hard Sodas' Afoot, Best Damn Brewing Co. Is Launching a New Campaign

And of course a new beverage

Kristina Monllos

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Kristina Monllos