Winstanley Boosts Manchester, Vt., Tourism

BOSTON A billboard of screen legend Elizabeth Taylor is one element of Winstanley Associates’ ongoing campaign to entice tourists to the greater Manchester, Vt., area.

The tongue-in-cheek headlne, referring to the star’s many marriages: “Divorce yourself from the everyday.”

The six-figure effort, Destination Vermont, is in its second year, and was launched by local arts organizations and business people in an effort to portray the region as a thriving cultural destination.

The billboard from the independent shop in Lenox, Mass., incorporates a Liz Taylor photograph by Francesco Scavullo. The portrait is part of an exhibition called “Hollywood Celebrity” that opens on June 28 at the Southern Vermont Arts Center.

The work “attempts to bring out the cosmopolitan flavor of the area,” said agency vice president Diane Arseneau.