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BOSTON J. Winsper & Co. fortified its standing in the luxury niche, adding public relations chores for Moonrock Paper, a marketer of upscale products for weddings and other social occasions. The client in Burlington, Mass., had no previous PR shop and there was no review.
Traditional PR efforts will target lifestyle magazines and fashion publications, said Jeff Winsper, president of the Providence, R.I.-based independent agency.
“We will also be providing unique, non-traditional PR to [tout] the brand to the affluent consumer,” said Winsper.
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