A Winning Reunion at People Ideas & Culture

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Mark Wnek and Domenico Vitale had one of those chemistry things a few years ago.

The pair ran together at Lowe, pitching and winning accounts such as Outback Steakhouse and PricewaterhouseCoopers. Vitale left in late 2008 to start his own shop and now—after a successful trial reunion—Wnek is reuniting with his ex-partner at People Ideas & Culture. They’re on the hunt together again.

Wnek, 53, takes a 50 percent stake in the New York agency and assumes the role of chief idea craftsman to Vitale’s chief idea architect.

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