NEW YORK–Supermarket chain Winn-Dixie is putting the finishing touches on its first ad campaign under its new agency, Cramer-Krasselt, Chicago. The retailer has been working with C-K’s Orlando office to film a series of commercials in and around its home base of Jacksonville, Fla., the first of which is scheduled to break in September.
Although the tag has not been revealed, the campaign is expected to take a different approach from those produced by Winn-Dixie’s former ad agency, Cook Marketing Communications, Jacksonville, which had handled the chain’s account for 35 years before officially being replaced on July 1.
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