Winn-Dixie Launching 'Real' Campaign

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NEW YORK–Supermarket retailer Winn-Dixie Stores confirmed that it is set to roll out what it calls “a multi-million dollar” TV, radio and print campaign (Brandweek.com, Aug. 20).

A series of eight TV commercials from Cramer-Krasselt’s Orlando division were filmed on location in the supermarket’s hometown of Jacksonville, Fla. The first is set to air on Oct.

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