You’re outnumbered 1,200 to one,” reads an outdoor ad for two new exhibits at the Pacific Science Center in Seattle.
Designed by Bozell/Seattle, the ads give the audience a peek into the Tropical Butterfly House and Insect Village, which feature 1,200 free-flying moths and butterflies from around the world.
The campaign, which will run through early March, was built around the idea that the Pacific Science Center is a place to go for adventure, said creative director Mary Knight.
Bozell is currently working on other ads for the science center that are due out this spring.
–Charna B.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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