Wine Consumers Trading Down and Out

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Consumers will toast in holiday cheer with wine again this year, but many are making category trade-downs and trade-outs due to economic factors, per a new survey released by Mintel this week.

Sixty-seven percent of U.S. consumers will consume wine at home this holiday season.

However, more than a third (37 percent) now buy less expensive wine products to save money. Fifteen percent opted for cask/boxed wine instead of pricier bottled brands, even though consumers preferred the taste of more expensive wines.

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