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Williams Whittle Associates has added Precision Tune Auto Care and Auto Smart to its client roster.
The two automotive aftermarket businesses represent the fourthand fifth national clients the Alexandria, Va., agency has won this year.
Billings for the two accounts will amount to nearly $10 million.
Auto Smart in Alexandria, with a $7 million media budget, will em-ploy Ignition, the agency’s technology unit, to market Otto Smart. The “smart-card” system enables new car owners to automatically record and file service records.
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