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Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes as part of the e-commerce giant's latest move in its quest for revenue.
Placing advertisements on boxes is a smart step, say analysts who see this relatively untapped market as a way for the brand to generate revenue and to get consumers talking. Whether it will become a trend within the e-commerce space or buoy Amazon's profitability is yet to been seen.