Will Ads on Shipping Boxes Be the Key to Amazon’s Profitability?

The space could be effective if used judiciously, analysts say

Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes as part of the e-commerce giant's latest move in its quest for revenue.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.