A TV spot for Taco Bell's spicy new Wild Burrito erupted into a controversy last week in Oakland, Calif., as local residents demanded the spot be pulled an" /> WILD BURRITO SPOT TOO DICEY <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>A TV spot for Taco Bell's spicy new Wild Burrito erupted into a controversy last week in Oakland, Calif., as local residents demanded the spot be pulled an


A TV spot for Taco Bell's spicy new Wild Burrito erupted into a controversy last week in Oakland, Calif., as local residents demanded the spot be pulled an" />


A TV spot for Taco Bell's spicy new Wild Burrito erupted into a controversy last week in Oakland, Calif., as local residents demanded the spot be pulled an" />



A TV spot for Taco Bell’s spicy new Wild Burrito erupted into a controversy last week in Oakland, Calif., as local residents demanded the spot be pulled an" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

WILD BURRITO SPOT TOO DICEY



A TV spot for Taco Bell's spicy new Wild Burrito erupted into a controversy last week in Oakland, Calif., as local residents demanded the spot be pulled an

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‘The ad plain and simple was just racist,’ said Fred Ferguson, assistant to Oakland city councilwomen Dezie Woods-Jones. ‘It exemplified the cultural and ethnic insensitivity of days prior.’
The commercial, produced by Foote, Cone & Belding/S.F., features black actors on an island walking on fire and dancing in loincloths with spears and painted faces.
Janis Smith, director of public affairs for Taco Bell, said the ad was in line with the chain’s ‘cutting edge’ image and uses the themes of ‘spontaneity, fantasy and risk-taking’ that run throughout the chain’s commercials.

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