Wieden Showcases Human Side of Runners

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NEW YORK Each of four television spots for Nike, which broke on Tuesday, features a runner telling his or her unique story about the sport.

Wieden + Kennedy in Portland, Ore., crafted the commercials, which complement the Nike cinema spot “Speed Chain,” which broke late last month. That execution, directed by David Fincher (Fight Club), showed a chain of speed, from a jellyfish, to a horse, to a motorcycle, to a train, all going at top speed, and introduced the line, “There’s more fast out there.”

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