Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
BBDO global chief creative officer David Lubars recently told Adweek the agency world has an "an unhealthy obsession" with awards. But even the most cursory glance around the industry will tell you awards shows are here to stay. If anything, they're more prominent than ever—many agencies have at least one full-time employee whose primary job is to manage the year-round application process.
Agency creatives and executives accept these events as a crucial part of the business landscape—as long as organizers deliver their kudos with a knowing smirk.