Wieden + Kennedy's Bizarre, Mysterious Call for Entries Kicks Off the 2016 Andy Awards

New spot highlights absurdity of advertising accolades

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BBDO global chief creative officer David Lubars recently told Adweek the agency world has an "an unhealthy obsession" with awards. But even the most cursory glance around the industry will tell you awards shows are here to stay. If anything, they're more prominent than ever—many agencies have at least one full-time employee whose primary job is to manage the year-round application process.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in