SAN FRANCISCO--The Gap has turned to Wieden & Kennedy to help it suit up for the '90s." /> Wieden & Kennedy picked to fall into the Gap <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>SAN FRANCISCO--The Gap has turned to Wieden & Kennedy to help it suit up for the '90s.
SAN FRANCISCO--The Gap has turned to Wieden & Kennedy to help it suit up for the '90s." />
SAN FRANCISCO--The Gap has turned to Wieden & Kennedy to help it suit up for the '90s." />

SAN FRANCISCO–The Gap has turned to Wieden & Kennedy to help it suit up for the ’90s." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Wieden & Kennedy picked to fall into the Gap By Kathy Tyre

SAN FRANCISCO--The Gap has turned to Wieden & Kennedy to help it suit up for the '90s.

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Sources in the production community reported that the Portland, Ore. shop was awarded a TV advertising assignment for a campaign that may amount to $15 million in ad spending for the hip, but financially harried fashion retailer.
Though it enjoyed double-digit sales gains through 1991, like most fashion retailers the Gap was hit last year by a slowdown in consumer purchasing.

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